Tuesday, November 27, 2007

Tivo and NBCU Strike Deal

NBC Universal inked a multiyear deal with TiVo that will allow the entertainment conglomerate to sell interactive ads for TiVo’s digital video recorders. Terms of the new agreement allow NBCU’s 14 television networks and 10 owned-and-operated stations will be able to sell TiVo Interactive Tags in conjunction with existing commercial spots. It makes NBC the first top broadcaster to use TiVo's audience data and interactive ad tags. Link(s): The Wall Street Journal, Nov, 27, 2007 – NBC to use TiVo’s Viewership data, Multichannel News – Nov, 27, 2007 - NBCU Buys Into TiVo Ratings, Interactive Ads

Thursday, November 15, 2007

Texting Ads to Shopping Carts

We all have probably seen prototypes of LCD screens an other simular technology placed on shopping carts, I've yet to have one catch my eye that truly seems feasible. While I will admit that video screens on carts could serve up engaging ads, they are expensive to purchase and difficult to maintain. Here's is finally a version that appears durable and likely to succeed while enabling advertisers to position their messages right between shoppers' hands.

Modstream has developed a shopping cart handles where messages are wirelessly streamed to a small screen in a hard plastic case that replaces the standard shopping cart handle. Advertisers and retailers log on to modstream.com to enter their messages, selecting stores where they want their message to appear. Messages can be run across a complete chain or targeted to specific regions, stores or times of day. Since the messages can be changed on the fly, it's easy to adapt the ads for short-run sales or clearance items.

Since a a high percentage of purchase decisions are made by consumers while they're shopping, it makes sense to target them while they're in the aisles. Modstream states that their message handles will stand up to rain and snow, and have a 5-year battery life. The system is currently being tested at Home Depot stores in eight states.

Tuesday, November 13, 2007

Yesterday Banking, Today Pizza

Applications abound in the Mobile sector and obviously that bodes well for the continued growth in mobile advertising. Yesterday AT&T announced the launch of a comprehensive, easy-to-use mobile banking platform that will enable consumers to view account balances and history, transfer funds and pay bills from their AT&T mobile handsets. Through an innovative relationship, AT&T, Wachovia Corp., SunTrust Banks Inc. and mobile banking and payment enabler CheckFree Corp. are providing a mobile banking solution that is accessible to millions of Wachovia and SunTrust customers. Appearently they agree with the forecasts from TowerGroup which estimates the number of US customers using mobile banking services will rise from 1.1 million in 2007 to more than 40 million by 2012.

Not to be left behind in the dining category is Papa John’s Pizza, which is offering its mobile savvy customers a new alternative: ordering via text message. It’s an innovative step that might help boost the company’s sales, and also will allow for more direct-to-consumer mobile marketing, including coupons and menu updates sent to users’ phones. Links: WSJ.com Nov , click
Papa John's Pizza gets Finger Friendler, IntoMobile.com - AT&T launches nationwide mobile banking