Tuesday, November 13, 2007

Yesterday Banking, Today Pizza

Applications abound in the Mobile sector and obviously that bodes well for the continued growth in mobile advertising. Yesterday AT&T announced the launch of a comprehensive, easy-to-use mobile banking platform that will enable consumers to view account balances and history, transfer funds and pay bills from their AT&T mobile handsets. Through an innovative relationship, AT&T, Wachovia Corp., SunTrust Banks Inc. and mobile banking and payment enabler CheckFree Corp. are providing a mobile banking solution that is accessible to millions of Wachovia and SunTrust customers. Appearently they agree with the forecasts from TowerGroup which estimates the number of US customers using mobile banking services will rise from 1.1 million in 2007 to more than 40 million by 2012.

Not to be left behind in the dining category is Papa John’s Pizza, which is offering its mobile savvy customers a new alternative: ordering via text message. It’s an innovative step that might help boost the company’s sales, and also will allow for more direct-to-consumer mobile marketing, including coupons and menu updates sent to users’ phones. Links: WSJ.com Nov , click
Papa John's Pizza gets Finger Friendler, IntoMobile.com - AT&T launches nationwide mobile banking

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