Monday, January 21, 2008

IdeaCast and Transit TV do deal

IdeaCast (which we covered in my post on 06/27/07 - National Cinemedia take big Position in IdeaCast), a private provider of custom television content and advertising to health clubs announced that it has entered into a strategic sales relationship with Transit TV and will represent digital OOH networks advertising inventory to IdeaCast's list of ad clients. In addition, IdeaCast has also entered into a letter of intent with an option to acquire Transit TV in Q2. Transit TV is a major transit-based digital out-of-home adverting network operator with systems installed and operational in Los Angeles, Chicago, Atlanta, Milwaukee, and Orlando, Transit TV communicates with over 500 million riders per year on nearly 4,000 vehicles. IdeaCast's plans for Transit TV include expanding the Transit TV network to the top 10 U.S. markets, as well as contracting with Nielsen Media Research to establish metrics and a process for audience measurement for the transit network.

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