Thursday, February 21, 2008

TV Advertising Falling Short of Expectations

Are your clients complaining that their TV Advertising isn’t as effective as they once were? Well sixty-two percent of marketers say they believe that traditional TV has become a less effective ad medium over the past two years, according to a study by Forrester Research and the Association of National Advertisers. The study also found that about 50% of those surveyed are experimenting with new ad formats on platforms such as DVRs and VOD programs, while 87% see high value in branded entertainment. Link(s): MediaDailyNews, Feb 21, 2008 - TV Advertising Hit By Digital Competition and The Hollywood Reporter, Feb 21, 2008 – TV Ads Losing Steam, marketers say

Wednesday, February 20, 2008

Proven Value of Dynamic Digital Signage

In another resounding example of the power of digital signage, Clear Channel Outdoors' digital billboard networks reached more than 12 million motorists and commuters during last week's Super Tuesday voting session. The changeable, LED-equipped billboards posted updates of tallies in 14 out of 17 of the markets where CC Outdoor has networks providing the public with real-time results of the Presidential Election Primaries through live RSS feeds from MSNBC and CNBC. Link: Clear Channel Outdoor – Feb 19, 2008 - Millions Of Voters Looked To Clear Channel Outdoor Digital Displays For “Super Tuesday” Primary Results

Monday, February 18, 2008

Fox Wins with 50th Daytona 500

Sunday's running of the Daytona 500 NASCAR Sprint Cup Series race on Fox scored increased average audience, total audience and household ratings compared to a year ago, according to fast national figures released today by Nielsen Media Research.

The 50th Daytona 500 averaged 17.8 million viewers, a 1 percent improvement over last season (17.5 million). It was also the second highest-rated and second most-watched 500 ever on Fox, trailing the 2005 race in both stats. According to a network news release, 33.5 million Americans watched at least part of the race.

Obviously Ryan Newman Penske Racing and Dodge are not alone in Sunday’s winners circle. Fox had previously announced that it had sold out its inventory for the telecast with 30-second spots selling for $550,000 each, up from $475,000 last year.

Thursday, February 14, 2008

DVR Playback makes Significant Increase to Viewing Levels

Playback from DVRs is increasing the amount of time people spend watching television, according to new data from The Nielsen Company. In comparing total television usage (Live viewing plus DVR playback) for persons 18-49 in 11/07 to total television usage in 11/05 (before Nielsen measured DVR homes and penetration was very low) Nielsen found that viewing had increased slightly throughout the day, and was 3% higher at 9:00 p.m. and 5% higher between 11:00 p.m.-midnight. Links: Investor's Business Daily, Feb 14, 2008 - Nielsen Reports DVR Playback is Adding to TV Viewing Levels and Nielsen - Press Release

Tuesday, February 05, 2008

Big Win for Fox with Super Bowl XLII

Sunday's Super Bowl XLII on FOX was the most-watched Super Bowl game in 42 years of Super Bowls and also ranks as the second most-watched program in TV history with 97.5 million viewers, surpassing the 1996 Super Bowl game which drew in 94.1 million viewers. It follows the final episode of M*A*S*H which aired February 28, 1983 and drew in 106 million viewers. As for the advertising, well Marketers are getting extra bang for their Super Bowl ad bucks through views of their spots on dozens of general and niche Web sites, as well as via playbacks on DVRs, according to this New York Times article. Link: NYTimes.com, 02/05/08 - For Marketing, the Most Valuable Player Might Be YouTube