Thursday, February 21, 2008

TV Advertising Falling Short of Expectations

Are your clients complaining that their TV Advertising isn’t as effective as they once were? Well sixty-two percent of marketers say they believe that traditional TV has become a less effective ad medium over the past two years, according to a study by Forrester Research and the Association of National Advertisers. The study also found that about 50% of those surveyed are experimenting with new ad formats on platforms such as DVRs and VOD programs, while 87% see high value in branded entertainment. Link(s): MediaDailyNews, Feb 21, 2008 - TV Advertising Hit By Digital Competition and The Hollywood Reporter, Feb 21, 2008 – TV Ads Losing Steam, marketers say

No comments:

Post a Comment