Wednesday, March 05, 2008

Digital Display Strategy for the LA Times

The Los Angeles Times is teaming with Clear Channel Outdoor to bring news headlines and images to 10 digital billboards throughout LA. The Times is the first newspaper to use the company's digital billboards and web-based interface for news alerts and branding. The partnership is a key strategic move for the newspaper, which desperately wants to increase exposure of its local news reporting. Link: Media Daily News, Mar 5, 2008 - New Digital Displays For 'LA Times

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