Saturday, February 16, 2013
Erik Huggers on Intel's TV Plans
No doubt Intel’s most difficult sell with this new product/service will be with the integrated camera. According to Hugger, it watches your movements and TV viewing habits with the aim of personalizing the way your each member of the household watches television (not to mention it’s ability to highly target advertisements). Ultimately, he said, being able to identify an individual TV viewer will provide a better overall user experience. So in a nutshell, Huggers wants you to buy a great-looking box with a superior UI and potentially personalized content streams for roughly the same or more than you currently pay. From my perspective that’s going to be a difficult pitch, to say the least. Over the past five years I've worked with the majority of companies that are trying to carve out a share of this space. This is definitely one to keep an eye on. More on this to come!
See the interview on Aol: http://on.aol.com/video/erik-huggers-talks-up-intels-web-tv-service-517670867