Thursday, February 14, 2013
Monetizing Second-Screens the Zeebox Way
First launched in the App Store in September, Zeebox is a second-screen TV app. Using it, viewers can see comprehensive TV listings, information about favorite television personalities, and, of course, it comes with a social element. According to the company, Zeebox has been downloaded about 1.2 million times since it arrived in the U.S. Full disclosure, I use Zeebox on a ongoing basis, at to onset, I do not have any issues with the concept behind SpotSynch. I actually feel it will add to my viewing experience and I like the idea of having consistent ads on two platforms providing they are relevant. Second screen apps, by their very nature, are supposed to add to the TV viewing experience however, if SpotSynch becomes too obtrusive to my television viewing experience, my opinion and future usage of the app is very likely to change.