Friday, March 15, 2013

CBS Connect 2.0

Leslie Moonves, President/CEO of CBS has historically been the most resistant of the big networks to offer its content to alternative platforms. With this launch as well as the recent licensing deals with Hulu Plus and Amazon, the network is now pushing hard into the digital circle. Back in January, the company launched CBS Connect app, which offered up social media real-time conversation and synced second-screen experiences -- but no full episodes. Finally yesterday they announced a new iOS app that allows users to stream full episodes of the network's primetime lineup (8 days after broadcast), along with daytime and late night programming the day after broadcast. Android and Windows 8 versions will be released later this year. The the company said it will integrate with the existing CBS Connect app by the start of the fall season, so viewers can access a slew of second-screen features, including social feeds and bonus content tied to TV shows like CSI, Criminal Minds, NCIS: Los Angeles, and Hawaii Five-O. More @MediaDailyNews 3/14 - CBS Starts CBS App, And Full-Episode TV Player

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