Tuesday, March 12, 2013

Mass Relevance - Dynamic Mosaic

One of many cool products unveiled at this week's SXSW comes from social curation technology provider Mass Relevance. They released Dynamic Mosaic a product which integrates real-time social content from multiple sources - including Instagram, Facebook, Vine, Twitter and Google+ - into a branded experience with depth and motion and the best part is it's all in real time. The company says the product allows brands to determine placement of sponsored and named accounts. Aiming to mimic the real-time flow of social conversations, a steady stream moving right to left will bring forth the latest social content. It will slow down when necessary to play Vine videos and highlight photos, before moving to the next piece of content. According to Ann Sommerlath, IMAX's VP of Corporate Communications, they have signed on to be one of the first Mass Relevance clients. She states: “We are very excited to partner with Mass Relevance to debut an entirely new kind of visualization and experience. We believe this experience is a great way to capture real-time conversations occurring at the conference while also engaging fans worldwide.” See the SXSW IMAX Dynamic Mosaic Live demo

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