|Yahoo's INTO Now|
Ok full disclosure... in my paying job, during the past year I have worked with more and more companies that are involved in the Second Screen space. As a connoisseur (insert nerd) of all things tech, I've collected quite a few of them but in general my overall feeling is that most tend to lack intuitive UI's and frankly are just poorly thought out from a user’s perspective. So it brings me to ask, do they actually offer anything to the viewer? Well that's the question TV and movie critic Noel Murray recently explored for Grantland. A self-professed second screen novice, Murray spent the month of February trying out various apps. After using them to accompany his both live and pre-recorded viewing, Murray's general perspective was that they didn't really enhance his viewing experience as promised. Read his story: 03/05 - The 'Second Screen': Is This App Really Necessary?