Tuesday, March 05, 2013

Value of Pay-TV Diminishes

Although pay-TV penetration remains high, new research from TDG has revealed that the perceived value of traditional pay-TV service like cable, satellite, and telco TV appears to be on the decline as subscribers increasingly questioning the value of what they sign up for.

TDG's Benchmarking the Connected Consumer survey data found that this fall occurred regardless of what competitive services were available, regardless of which operator was running the best deal at the time, and regardless of regional price advantages. Considering that prices are on the rise and the growth of OTT with services like Hulu, Netflix and other's the data should act as wake-up call to the industry. Sounds great in theory doesn't it?

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