Thursday, May 30, 2013
SocialTV comes to Dish Hopper Subscribers
Dish Network has been creating a stir in the broadcasting business this year with the launch of their Hopper Whole-Home ad skipping DVR system has announced the launch a new app called "Social" that it says is the industry’s “first and only set-top app that delivers on-screen social content relevant to the show or channel a viewer is watching.” The app enables customers to join social media conversations about shows that they are currently viewing allowing them to effectively multitask between watching a show and following social media posts about that show on the same screen. Accessible via Dish's "quick launch" bar, Social lets customers link up to four Twitter and four Facebook accounts to the app. Viewers have three options for the type of content displayed in the status bar: Now Watching shows the Twitter feed relevant to the show or channel the user is currently watching. My Twitter gives full Twitter functionality, and My Facebook displays the user's personal Facebook feed with full functionality. Perhaps even more interesting, the Social app contains a data bar at the bottom of the TV screen that displays information related to the program being watched like stats about the top areas in the country where people are tweeting about the program, the program's sentiment rating and percentage of Tweeters by gender and frequency of tweets. Two thumbs up for Dish on this new addition. I believe users will really enjoy this new apps as they have empowered consumers allowing them to follow social conversations and post in real-time without leaving their TV screen.