Sunday, May 05, 2013

Yahoo eyes Hulu

Add Yahoo to the growing list of Hulu-suitors. According to reports, Yahoo CEO Marissa Mayer and Chief Operating Officer Henrique De Castro recently met with executives at Hulu, the premium video service whose owners have been considering selling it for some months. Hulu would make a powerful weapon to add and they also have mobile applications for their premium subscribers, making the company a natural fit. Mayer's drive into the mobile & digital content spaces seem to offer this deal synergies that could justify the enormous cost of this acquisition. She has made it no secret that her company has been looking to expand its video assets, recently acquiring the exclusive rights to all of SNL's classic clips from 1975 through 2012 while expanding their original exclusive programming. While speaking this past Tuesday during the Wired Business Conference, Mayer's stated that "video is important across all of the company's properties" and that Yahoo is becoming a "mobile-focused firm".

Hulu's board still has a lot of decisions to make and Yahoo has not made and offer. One thing does seem clear at this point and that is that if Yahoo is to pick up the video company, it will fundamentally change the online video landscape, and put Yahoo into competition with a host of new firms.

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