Wednesday, August 28, 2013

Trendrr Aquired, Twitter Continues To make Television a Foundation of its Business

Less that two weeks ago we were reporting on Twitters continuing moves into television with a trending product experiment and highlights on how they have been acquiring companies and commissioning studies to make television a bedrock of its business.  Today news broke out on a blog post by Trendrr founder Mark Ghuneim, "Twitter has acquired Trendrr". If your not yet familar with Marks company, Trendrr tracks and analyzes conversation about TV shows on Facebook, Twitter and other social media sites.  Taking it one step further, Trendrr  not only tracks conversations, but offers curated tweets on a certain subject or from certain sources through its Twitter certified product, the aptly-named Curatorr.  Currently they list ABC, MTV and Univision as clients and state that they will honor its existing contracts, but won't be signing new ones. The deal comes a month after a Trendrr study reported that Facebook has five times more TV chatter than Twitter - a study that likely won't be repeated!

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