Thursday, August 15, 2013

Twitter Testing TV Trending Feature

As we have reported here on SMM before, Twitter is getting even more cozier with the television industry. The move is hardly a surprising one: In February, Twitter acquired social TV analytics firm Bluefin Labs, a sign the site is doubling down on its social TV efforts. Twitter also teamed up with Nielsen in December to create the Nielsen Twitter TV Rating for the fall 2013 season, which will provide a "common benchmark" from which to measure a TV program's engagement.  So what Twitters next big bet on the TV business, a new feature that would see currently-trending television shows appear prominently within the timelines of users.

According to reports across the blogosphere, the 'Trending TV' experiment is currently being tested on a small percentage of iOS app users who are seeing a show-specific box at the top of their timelines when they refresh their feeds. In its essence, the proposition seems quite similar to second-screen apps like GetGlue and Zeebox that already use Twitter data to generate virtual chat rooms where viewers discuss ongoing shows.  Combine this with last month’s launch of Twitter TV Ad Targeting, a new service designed to enable Twitter and TV ad campaigns to be synchronized and its easy to see who is quickly becoming the next 800 pound gorilla?

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