Wednesday, September 25, 2013

Twitter's Amplify Scores a Touchdown

Twitter has made another TV partnership deal, this time with the National  Football League and in particular with its NFL Network. For the NFL the new deal it will enable fans to get customized NFL video content, created specifically for the Twitter platform, on PCs, tablets and mobile devices. The agreement marks Twitter's biggest sports-related commitment to date for its Amplify service. Amplify was formally unveiled last May as a way for Twitter, broadcasters and advertisers to capitalize on peoples' use of social media while they watch TV. Like Facebook, Twitter is pinning it hopes on advertisers looking to tap its member base of 200 million regular users. It is setting its sights on TV, the most lucrative advertising market, and playing up to media companies and major brands its appeal to viewers who use the 140-character messaging platform to discuss what they are watching. To date the program boost CBS, Viacom, AE Network and Bloomberg  as clients.

Sunday, September 22, 2013

Online Video Viewing on the Rise

According to Nielsen’s 2013 OTT Video Analysis, released last week September, viewers are streaming video at a breakneck pace - up 38% year over year, largely direct by the rapid growth of tablets and smartphones.  The data also surfaced details that some 38% of Americans are users or subscribers to Netflix, 18% are Hulu users (including 6% who subscribe to Hulu Plus) and 13% are Amazon Prime Instant Video users. The report also found that 88% of Netflix customers and 70% of Hulu Plus customers are binge users who stream three or more episodes of the same TV series in one day. This new ability to watch multiple episodes or even entire seasons of certain programs in one sitting is shifting the way viewers consume content and demonstrating incredible binge appetites for programming available anytime and anywhere on services such as Hulu, Netflix and Amazon Prime. MORE: 09/18/13 - "Binging" is the New Viewing for Over-The-Top Streamers

Tuesday, September 10, 2013

Facebook vs. Twitter in the battle over Media Exposure

It looks like Facebook is going back into the ring in the fight for television exposure with Twitter. On Monday the company released two new conversation search tools designed to give news, sporting, TV entertainment organizations and marketers more insight into the real-time social conversation occurring on Facebook.  This effort is part of a partnership they have with tech company Mass Relevance to help its media clients utilize the new tools. As reported here in an earlier post, with Facebook having also launched hashtag support to unify topical conversations, along with testing trending topics, it not be far-fetched to believe that producers would gladly utilize these tools to integrate discussions that people are saying right into their shows. Certainly for some, importing user comments from Facebook could be a welcome improvement over Twitter since there aren’t any character limitations. Will viewers be open to hearing more significant discussions instead of trying to interpret the statement based on 140 characters? Time will tell.

Wednesday, September 04, 2013

TV's, Bluerays & STB's... Watching You!

In what is said to be the first global study on smart TV ad effectiveness, research from smartclip and LG Electronics has revealed that customer demand for connected TV is opening a "booming" platform for advertisers. Why you ask, because television, STB's and blueray manufacturers are beginning to produce devices that contain digital sleuthing technology that tracks the live and recorded programs that viewers choose. Knowing details about what an individual is watching could better pinpoint which ads to display, opening the door to new ad revenue

Leading the charge on the technology side company's like Cognitive and Gracenote are working with the manufactures to integrate the software into the various platforms. In a interview with Bloomberg earlier this week Cognitive chief Michael Collette stated that the software could provide manufacturers with annual revenue that would boost the one-time-only amount of around 5 percent that they make on the sale of a TV set, which averages around $4. The 4 bucks they make on a set, they can at least double with the $5 they may make a year from the new recurring revenue.