In recent weeks Amazon has approached a variety of app developers and cable TV providers seeking partnerships for the rollout of its set-top box. They have set a deadline of mid-October to submit apps for the device, said the Journal's sources. More: CNET 10/04/13 - Amazon recruits variety of apps for set-top box, report says and WSJ Online 10/03 - Amazon Readies Set-Top Box for Holidays
Friday, October 04, 2013
Amazon Plans OTT Set Top Box
Amazon is on track to release a video-streaming STB prior to the end of the year, according to the WSJ. The device code-named ‘Cinnamon’ is said to be similar to the Roku 3 or Apple TV players and is similarly styled as a platform to run applications and content from a variety of sources including the obvious choice, Amazon Prime. A set-top box would deepen Amazon’s reach into the living room, where it is currently dependent on other hardware makers to reach consumers watching video on TV sets. Providing a device of its own is a potentially crucial component to Amazon’s ambition of expanding beyond its core online marketplace business.