Friday, October 04, 2013

Amazon Plans OTT Set Top Box

Amazon is on track to release a video-streaming STB prior to the end of the year, according to the WSJ. The device code-named ‘Cinnamon’ is said to be similar to the Roku 3 or Apple TV players and is similarly styled as a platform to run applications and content from a variety of sources including the obvious choice, Amazon Prime. A set-top box would deepen Amazon’s reach into the living room, where it is currently dependent on other hardware makers to reach consumers watching video on TV sets. Providing a device of its own is a potentially crucial component to Amazon’s ambition of expanding beyond its core online marketplace business.
In recent weeks Amazon has approached a variety of app developers and cable TV providers seeking partnerships for the rollout of its set-top box. They have set a deadline of mid-October to submit apps for the device, said the Journal's sources. More: CNET 10/04/13 - Amazon recruits variety of apps for set-top box, report says and WSJ Online 10/03 - Amazon Readies Set-Top Box for Holidays

1 comment:

  1. Makes sense. Amazon has lots of content, and the Fire line proves people are fine with cheaper direct access at the expense of an open platform.

    And we know they will market the shit out of it. This could be a huge driver for getting more of these types of boxes into living rooms which I’d be very happy about. The more that people use these devices, the weaker the stranglehold by cable companies.