Yesterday the antisipated unveiling of Nielsen and Twitter first list of TV show rankings and ironically there was little connection between most watched shows and most talked about shows. Twitter reported Breaking Bad took the most tweets for the week of Sept. 23-29 while the top primetime show in total viewers was actually NBC's NFL Football: New England at Atlanta. The only show that did appear in both top ten lists for the week was The Voice, which ranked number two on Twitter's list and number eight and nine on the primetime rankings.
Initial analysis of TV activity shows that the entire Twitter TV audience for per episode is, on average, 50 times larger than the authors. If, for example, 2,000 people are tweeting about a program, 100,000 people are seeing those Tweets. Those 100,000 aren’t necessarily viewers of that particular TV episode. Nielsen notes that Nielsen Twitter TV Ratings are a separate set of metrics to traditional National TV Ratings. They do not change traditional National TV Ratings. But many believe they will complement each other. To me this sounds like typical audience inflation many have debated with Nielsen data for years. The numbers are however one chooses to interpret them however the questions the advertisers need to ask is, are the RIGHT people seeing this stuff and are they buying anything?