New data available from FreeWheel finally quanitifies the fact that TV Everywhere is finally real. Since the inception of the concept, critics could confidently claim that the authentication of subscribers on non-TV devices was failing to materialize, however, in the past 12 months authenticated video viewing grew 217% and comprises an impressive 14% of all ad views on long-form content.
Brian Dutt, manager of advisory services at FreeWheel stated “Over time, we expect that this will drive increased monetization of half-hour and hour-long TV programs (as well as live streams) across all screens. Late this year, the industry also achieved a 1:1 ratio between ad views and video views which, according to Dutt, indicates that monetization is finally catching up with viewing behavior. Dutt beleive that all of this is proving that programmers are finally figuring out how to bring TV experiences to viewers across all devices while monetizing it at the same time. As such, the content mix is continuing to evolve with long-form growing most quickly (56%), led by scripted drama and sports. More: 12/03/13 FierceOnline Video - TV Everywhere ad viewing spikes 9 percentage points between Q4 2012 and Q3 2013 - FierceOnlineVideo or Download FreeWheel's Video Monetization Q3 2013 Report