Anthony Wood broke the news late Sunday prior to the CES show that Roku has decided to take another route to win the war for controlling your TV, soon Roku will be integrated into your new smartTV. Partnering with TCL and Hisense, the company plans to release the Roku TV later this year. This is a bold move from a company that has already positioned themselves as the leader in the OTT world. The field however is becoming crowded with existing and new entries all over at the 2014 CES show. This new strategy if carried out correctly could be the beginning of an entirely new era for connected TV's.
MORE: Roku Blog - 01/05/14 Introducing Roku TV or WIRED - 01/06/14 Roku TV Is the First Smart TV Worth Using or