Wednesday, January 29, 2014

Yahoo's IntoNow fades to Black

I guess I can remove this app from my iPad. Obviously I wasn't using it and apparently I wasn't alone. Yahoo's IntoNow second-screen app is shutting down effective March 31st. You may remember it as one of the many that popped up in the early part of the decade. Purchased by Yahoo in 2011, it offered Shazam like capabilities which gave it built-in auto content recognition (ACR) technology for recognizing television programming, a feature which first caught my attention and had me downloading it and trying it out. As with other second-screen apps it also allowed the users to check-in to the television shows they were watching and share their viewing habits with friends on Facebook and Twitter. Frankly, I found this to be a feature I never used. If I wanted to share info like this I would have asked them over and made popcorn! Ryan Lawler @ TechCrunch agrees writing, “The idea was as preposterous then as it seems now, but thanks to the relative early success of Foursquare back in those days, eager app makers were trying to get people to check into every damn thing.” MORE: 01/29/14 - Yahoo Is Shutting Down IntoNow, Nearly Three Years After Acquisition by Ryan Lawler

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