Tuesday, August 26, 2014

Shomi - A New Kind of Video Streaming Service

Shomi is a future Canadian video streaming service owned jointly by Rogers Communications and Shaw Communications, tentatively planned to launch in November 2014. According to the companies press release, the new subscription-based service that provides access to shows on-demand, with apps for tablets, phones, web, Xbox 360 and set-top boxes at launch. The shomi service will be available only to Rogers and Shaw Internet or TV subscribers n its beta form, and it’ll be available beginning in November for $8.99 per month price tag, the same, as Netflix.

Shomi’s entire launch document for this service is an obvious attack on Netflix, with the inference being that for Canadians, at least, it’ll provide a much better content library, offer over 11,000 hours of programming. The focus seems to be especially on TV shows, though in addition to 14,000 episodes and TV titles spanning 340 series, shomi will have 1,200 movies. In keeping with Canadian content regulations imposed on broadcasters in the country, 30 percent of the content is Canadian.
As for other advantages, shomi offers trailers to preview its content, as well as “factoids for movie titles,” whatever the hell that means. Surprisingly, given this is coming from cable companies, shomi isn’t being stingy with viewing permissions, allowing up to six profiles per account and simultaneous viewing on two devices as well as their set top boxes. Netflix, which doesn’t make a big deal about shared accounts, still allows simultaneous streaming on only two screens at a time with its basic account. Plus, this will presumably work on user’s existing cable boxes in the country, which could drive adoption based just on convenience.

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