Wednesday, September 03, 2014

Dish Digital prepares to Launch Nutv

In what appears to be a common theme trending in the industry today, Dish’s internet TV service, Nutv, plans to launch before the end of the year. Dish Digital, the satellite operator’s online business subsidiary that is going to be in charge of the new service, has filed a number of trademarks for the brand, including one with a logo that could be used at launch.

The Nutv brand has also surfaced in conjunction with one of Dish Digital’s existing apps, suggesting that the app may be used for the new service as well. Dish has secured digital licensing deals with The Walt Disney Company and A+E Networks so far to program the service. It's unclear at this point if it will make more content deals, given that obtaining a low under $30 price point is key to the new offering. A Dish executive recently said that the company plans to target “cord cutters, cord nevers and… cord haters” with the service.  Dish chairman Charlie Ergen said during the company's second quarter earnings call in August, "We'd like to get them started on pay-TV. We'd like to get them started on ESPN. My concern is that we're missing a while generation of customers."

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