Television is changing and viewers are embracing and personalizing it as they're consumption habits morph. According to Adobe's bi-annual Video Benchmark Report, authenticated TV Everywhere viewing surged 388% in the second quarter compared to the same quarter last year. Indicating that more people watched more TV online than ever before while programmers witnessed broader use as unique monthly viewers increased by 146 per cent across browsers and TV apps. Although online TV consumption still remains fragmented across platforms, gaming consoles and OTT devices gained the largest percentage of market share and Android apps surpassed desktop browsers as access points for watching TV online.
The findings from Adobe’s Report are based on aggregated and anonymous data from more than 1,300 media and entertainment properties using Adobe Marketing Cloud and Adobe Primetime. They noted that a series of major global sports events buoyed results, including the Sochi Winter Olympics, March's NCAA Men's Basketball Tournament and the summer's World Cup. The report includes 165 billion total online video starts and 1.53 billion TV Everywhere authentications across 250 pay-TV service providers covering 99 per cent of pay-TV households in the US. The analysis also examined TV Everywhere content from 105 TV channels and more than 300 TV apps and sites. More: 10/21/14 FierceCable.com - TV Everywhere use surges: authenticated viewing jumped 388% in Q2, Adobe says Also MediaPost.com 10/21/14 - Devices And OTT Lead Video Consumption Growth