Tuesday, January 06, 2015

Dish Unveils Sling TV Internet Pay-TV Service

The OTT video landscape changed significantly this week when DISH finally unveiled their long talked about OTT offer, Sling TV. The new service targets cord cutters and cord neverers with a new video product that is helping shape a rapidly changing video business marketplace. It’s interesting that this new twist on TV is coming from a traditional pay-TV operator which appears to be the first to be breaking from the standard industry bundling status quo. Sling TV's lineup will include ESPN and ESPN 2, but it doesn’t include any broadcast networks. They will feature networks from Disney/ESPN, Turner Broadcasting and Scripps Networks Interactive. The stripped-down bundle is targeted at price-sensitive and Internet-savvy millennials who don’t currently subscribe to a pay-TV service. MORE: Telecompetitor.com 01/06/15 - DISH OTT Offer, Sling TV, Uses Sports for Cord Cutter Bait and GIGIOM 01/05/15 - Dish’s new Sling TV service liberates ESPN from the cable bundle